THE NON-PROFIT IS AN EXTENSION OF THE BRAND THE RAPPER HAS USED INSTAGRAM TO EXPAND.
Saweetie tells ESSENCE “During this time, me and my grandmother actually founded a non-profit organization called the Ice Baby Foundation,” She continued saying . “With this organization, I hope to help out my communities, the Black Lives Matter movement, which is more than a movement, it’s a lifestyle to me because I’ve witnessed my dad and my uncles go through it and it actually inspired me to create my own foundation. Even touching into the Asian community, I think it’s really important to give back to the people who are buying, streaming, and supporting you.”
When asked how she feels about the impetus for the #StopAsianHate campaign, Saweeties says, “I think it’s horrible. But I’m really happy that I founded something with someone that I love and trust — my grandmother — who’s going to help me help others.”
Saweetie’s personal advice for social media, “Don’t always look at what’s hot and what’s viral,” she says speaking to the point of originality. “What’s important about content is it’s a representation of you.”