Celebrities are known for being trendsetters and putting styles or designers on the map. These trends have defined decades like Paris Hilton with Juicy velour tracksuits in the early 2000s or Madonna with low rise pants in the 1990s. The fashion world and the entertainment industry are heavily intertwined with celebrities being brands #1 best marketing assets.
When celebrities decide to create brands of their own they already have a long list of adoring fans lined up to support them. This is why clothing brands made by celebrities usually always succeed. Along with this, the free publicity generated from posting on their social media accounts and getting photographed in their products doesn’t hurt. Kanye West, Victoria Beckham, and the Olsen twins are all people who have already taken the leap of creating brands that are still very successful to this day. These celebrities all have deep-rooted relationships with designers and big brands which makes it easier for them to collaborate in order to elevate their brands. For example, Kanye West and his brand Yeezy’s collaborations with Louis Vuitton, Adidas, and Crocs.
Tyler The Creator is no different as he transitioned from just being a musician to a fashion designer as well. His brand, Golf Wang, was created in 2011 and continues to have a big impact on streetwear trends. Golf Wang grew from the Odd Future movement as Tyler got the inspiration for the name of his brand from the hip hop collective. Odd Future is all about individuality and setting yourself apart. Although it’s unintentional, since Tyler has mentioned his only motivations are designing clothes that he would wear himself, Odd Future seems to have inspired Golf Wang considering individuality is exactly what the brand is about. Golf Wang is a youthful mix of skate style and rap style featuring bold colors, pastels, and mixing color palettes that are out of the ordinary. He has collaborated with brands like Levi’s, Vans, Suicoke, and Converse, which have all helped him elevate his brand.
Tyler’s most recent collection for Autumn 2020 was released this past month on August 14th. This collection features Tyler’s signature styles like pastels, stripes, GOLF patches, and color blocking. Some notable pieces from this release were authentic leather and wool letterman jackets, print polos, an animal patterned button-up, and a workwear-inspired vest.
Although celebrities are a great way to get your brand out there and create some buzz, Tyler seems to hate the idea of it. In an interview with Billboard Tyler said “I don’t want it to be like f*cking Rocawear or, I don’t know, a lot of things that come and go,” he continued “ That’s why I don’t give out free clothes to famous people. That actually could be the worst thing possible, if famous people wore Golf Wang.” It seems like Tyler is in a league of his own with his brand defying the regular formula for popular fashion labels. Tyler is coming up on ten years since he created Golf Wang and it doesn’t look like the success of the brand will be slowing down any time soon.