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Evolution: For The People Who Say Music Is Dead

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Engaging With Tunes During the Pandemic is Working!

Two pandemics swept the nation in 2021—Covid and Suicide. The death toll spiked. While anxiety and depression climbed like the national debt—insufficient plans to stop it. In the article, “Silent Tears Soothed By Songs” published in July 2021, we took a closer look at the spike in anxiety and depression sweeping the nation. Level21 mag called for tunes to help soothe the pain of separation, to give validation to our mutual suffering.  IT’S WORKING! “Music makes a powerful contribution to wellbeing, providing comfort and healing to many – especially younger people – in challenging times. 87% said that music provided enjoyment and happiness during the pandemic. 68% of 16-19 said new releases from their favorite artists helped them during the pandemic.”

Music Study 2021

October 21st, 2021, the International Federation of the Phonographic Industry (IFPI) released the Engaging with Music 2021 report. The study measured how 43,000 people from 21 countries engaged with songs during the pandemic. This study was the largest of any kind in the music realm.  The reports not only proved streaming to be a positive boost for both tunes producers and tunes listeners. “68% searched for specific songs and 62% listened to playlists they created more than once a week. Furthermore, one in three (29%) said they had watched a music livestream such as a concert in the last 12 months.”

Tech To the Rescue

Frances Moore, IFPI Chief Executive, said: Engaging with Music 2021 tells the story of how fans around the globe are connecting with the artists and music they love in ways never before imagined, with the rapid emergence of short form video, livestreaming, and in-game experiences, all [are] enhanced by people’s love of music.” If anything good has come out of the Pandemic years, it is the ingenuity of humans to use amazing tech. Where technology in the past decade has increased our business as a human race, the pandemic taught us (with Zoom, and music streaming) we don’t have to be tied down to 9-5 working hours, locations, or office restrictions. People in general have even reported more productivity from home. 

Even though 1-3 jobs within the music industry were lost during the pandemic, like all other industries, things are evolving for the better. While sales and concert revenue are low, people are turning to music for healing and help. IFPI reported with the new ability to stream music, streaming services rose over 51% this year alone.  That’s fantastic news for musicians and fans. Not only can a fan have a closer relationship with the musician, with social media posts, but the musician can take more control of their career by engaging with the public. Don’t believe me? Check out Adele’s return after six years of silence. The streaming platform rocketed her single to the top of the charts overnight. That was impossible ten years ago, five years ago, three years ago.   

Lessons To Be Learned

First, if you’re struggling and can’t get help, find a playlist on music streaming and plugin to soothing vibes. Where do you find this streaming music? 

  • Spotify
  • Apple Music
  • Tidal
  • Amazon

Music makes a powerful contribution to wellbeing, providing comfort and healing to many – especially younger people – in challenging times. 87% said that music provided enjoyment and happiness during the pandemic. 68% of 16-19 [year-olds] said new releases from their favorite artists helped them during the pandemic,” (https://www.ifpi.org/ifpi-releases-engaging-with-music-2021/). Not sure how, check this article out and find the cheapest way to get unlimited music. (https://www.policygenius.com/blog/cheapest-ways-to-get-unlimited-music/)

“Music speaks what cannot be expressed, soothes the mind and gives it rest. Heals the Heart and makes it whole, flows from Heaven to the soul.”

K.C. Lynn

Second, if you feel alone, find your community on streaming. Find your people, find your vibe, and embrace the peace. Never give up, a better mood is just a click away. Third, have hope. Even if your industry of employment is struggling, see if there’s a tech solution already in place to expand your market for whatever you do. If it hasn’t been created yet, create it. The sky’s the limit. Too often we don’t believe enough in ourselves. I’m here to tell you, you’re smarter than you think! In the words of one of my favorite musicians, John Lennon, get back to understand what is really important in life—Happiness for you and yours.

“When I was 5 years old, My mother told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy.’ They told me I didn’t understand the assignment, and I told them, they didn’t understand life.”

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