7/9/2020 by Keith Caulfield
According to Billboard Overall audio equivalent album units climb 9%, audio on-demand streams surge 16% and vinyl album sales grow 11%.
Here’s a breakout of some of the data’s highlights.
‘My Turn’ Takes the Crown: For the tracking period of Jan. 3 through July 2, 2020, Lil Baby’s My Turn was the most popular album in the U.S., according to Nielsen Music/MRC Data. The rap effort earned 1.467 million equivalent album units in that span of time.* (See full top 10 chart, below.)
Equivalent album units — for album titles and chart rankings cited below — comprise of traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported on-demand official audio and video streams generated by songs from an album, or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. (For the sake of clarity, equivalent album units do not include listening to music on broadcast radio or digital radio broadcasts.) All numbers cited in this story are for the U.S. only.
My Turn — which was released on Feb. 28 via Quality Control/Motown/Capitol Music Group — debuted at No. 1 on weekly Billboard 200 chart dated March 14, and has accumulated five weeks in the pole position on the tally, the most of any title this year (through the July 11-dated chart, which reflects the tracking week ending July 2). It’s Lil Baby’s first No. 1, and his fourth top 10 effort overall.READ MORELil Baby Becomes a Man Amongst Boys With ‘My Turn’
Of My Turn’s 1.467 million units earned, SEA units drove 1.412 million of that sum — equating to 2.178 billion on-demand audio and video streams generated by the songs on the album in the first half of the year. The remaining 55,000 units of My Turn’s overall 1.467 million sum came from 31,000 in album sales and 25,000 in TEA units.
Of the 26 songs on My Turn, seven have each accumulated at least 100 million on-demand streams in 2020, led by “Sum 2 Prove,” with 293.8 million clicks. (It’s the 21st most-streamed song in the first half of 2019.)
My Turn is followed by The Weeknd’s After Hours and Lil Uzi Vert’s Eternal Atake as the Nos. 2 and 3 biggest albums of 2020, so far. They close out the midyear point with 1.423 million and 1.374 million units earned, respectively.
R&B and hip-hop albums hold the Nos. 1-5 slots on the midyear tally, as The Weeknd’s R&B set After Hours is No. 2, while hip-hop is represented by My Turn, Eternal Atake, Roddy Ricch’s Please Excuse Me for Being Antisocial (No. 4) and Post Malone’s Hollywood’s Bleeding (No. 5). Both Please Excuse Me and Hollywood’s Bleeding were released in 2019, and continued their success into 2020.