Level21 has the exclusive on luxury watch manufacturer IWC Schaffhausen; who hosted a captivating conversation with global supermodel Gisele Bündchen at this year’s Art Basel Miami on December 8th. In an intimate setting against the picturesque backdrop of The Bass, a contemporary art museum in Miami Beach, the event delved into Gisele’s multifaceted life, from her renowned cookbook “Nourish” to her distinctive approach to wellness and family.
In conversation with Malaika Crawford, stylist and HODINKEE’s style editor, Gisele Bündchen shared her profound wisdom accumulated over almost three decades in the fashion industry. The discussion seamlessly blended insights into time management, personal style, and the role of watches in her life. With IWC Schaffhausen, a leading Swiss luxury watchmaker, as the backdrop sponsor, the event epitomized sophistication and cultural richness.
IWC Schaffhausen, founded in 1868 by American watchmaker Florentine Ariosto Jones, has consistently pushed the boundaries of watchmaking with collections like Portugieser and Pilot’s Watches. The brand’s commitment to a unique engineering approach, melding human craftsmanship and creativity with cutting-edge technology, has solidified its reputation as a creator of professional instrument watches and functional complications.
Gisele’s discussion not only touched upon her professional journey but also delved into the delicate balance she maintains between a hectic schedule, cherished “me time,” and the utmost priority – family. Against the vibrant tapestry of Art Basel Miami, renowned for its celebration of design, fashion, and architecture, the conversation unfolded as a true representation of Gisele’s cultural depth.
The event showcased IWC’s dedication to sustainable luxury watchmaking, employing advanced materials such as coloured ceramics, Ceratanium®, and titanium aluminide. As a pioneer in the use of titanium and ceramics, IWC consistently strives to reduce its environmental impact and crafts timepieces that stand the test of time.
Aligned with pillars of transparency, circularity, and responsibility, IWC collaborates with global organizations supporting children and young people, demonstrating a commitment beyond watchmaking. The brand not only creates exquisite timepieces but also operates with a conscious effort to minimize its footprint.
Gisele Bündchen’s presence at Art Basel Miami, coupled with IWC Schaffhausen’s sponsorship, formed a perfect symbiosis of elegance, culture, and a shared commitment to excellence. The conversation was not just about watches and fashion; it was an exploration of time, style, and a life well-lived.
The conversation made sure to impact the minds of the attendees – a testament to the enduring allure of Gisele Bündchen, the cultural significance of Art Basel, and the timeless craftsmanship of IWC Schaffhausen.
