Apple announced the launch of their new products, including iPhones at a highly anticipated press event at its headquarters in Cupertino, California on Tuesday. The event showcased a new rollout of the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max with improved camera quality and battery life.
With iPhone sales slowing down, Apple took notice of competitors like Samsung and Google who have outperformed in areas such as camera tools, creating a buzz with the drastic change in the camera design of the new phones.
The iPhone 11 Pro and iPhone 11 Pro Max models feature improved camera quality, utilizing three cameras on the back of the phone. Apple CEO Tim Cook called the Pro models “the most powerful and most advanced iPhones we have ever built, with a stunning design.”
Many, however, have found the aesthetics of this design to be unappealing, but the inclusion of the different lenses means photos can be taken with a 12MP Ultra Wide or a Wide lens. This allows for 2x optical zoom out as well as a feature called “Night mode” for improved performance in low-light.
In addition to improving camera quality, Apple heard consumer concerns when it comes to battery life, claiming that the iPhone 11 Pro will last four hours longer than the iPhone XS and the iPhone 11 Pro Max will last five hours longer than the iPhone XS Max.
The new iPhones, however, will not support 5G, which many consumers may be disappointed in. The new iPhones were reported to be equipped with a faster processing system, allowing for features, such as Face ID unlocking to perform faster than ever.
The iPhone 11, Pro and Pro Max start at $699, $999 and $1,099. The iPhones also come in a palette of colors.
In addition to the new iPhones, Apple unveiled a new seventh generation iPad, with a now 10.2 inch screen, starting at $329.
Apple also announced the Apple Watch Series 5, starting at $399.
Apple also unveiled more details on Apple Arcade, its gaming subscription service, and Apple TV+, a new streaming service for original shows and movies, both costing $4.99 a month.
These new Apple products will go on sale in stores on September 20.
Photo Source: Apple