Jervay Vanderhorst, known in the industry as JKnowTruth, is a name synonymous with innovation and success in the world of promotions and marketing. Recently celebrating his journey to sobriety and deepening his relationship with God, JKnowTruth has not only transformed his life but has also left an indelible mark on the East Coast’s entertainment scene. With a trailblazing approach to marketing, promotion, and event planning, he has earned the title of “Promoter of the Year” and become a Radio One host & personality. After hosting The Carolina Music Video Awards,we were able to capture a few fashionable moments with looks by Designer Tevin Baskerville & wardrobe by Nira loves Fashion Boutique.
Born in Charleston, SC, and raised in Charlotte, NC, JKnowTruth’s story is one of resilience and unwavering determination. He believes in seizing control of one’s destiny and has proven himself as an entrepreneur with the founding of Street Dreamaz Entertainment (SDE) in 2001. SDE is a promotions and marketing company headquartered in Charlotte, NC, known for its creative marketing strategies and promotional campaigns.
JKnowTruth’s impact extends far beyond his own career. Through his work, he has helped launch the careers of numerous artists, including Plies, Floetry, Akon, DJ Drama, Tank, Young Jeezy, Eve, and many more. His ability to spot talent and create successful marketing campaigns has made him a sought-after figure in the industry.
In the dynamic world of entertainment, JKnowTruth has emerged as a promotional visionary. His journey, marked by a commitment to sobriety and a deepening spiritual connection, has propelled him to the forefront of the East Coast’s entertainment scene. As the CEO of Street Dreamaz Entertainment (SDE), he has introduced groundbreaking marketing concepts and promotional strategies that have redefined the industry.