After 33 years, a sequel to the iconic film Coming to America was released in virtual theaters today. Back to the fictional nation of Zamunda with Prince Ackeem (Eddie Murphy) and Semmi (Arsenio Hall). In celebration of the Coming 2 America sequel, the film collaborated with UOMA Beauty. Creating an exclusive makeup collection, highlighting the beauty of African countries and pioneering figures. Not only is this movie a comedy film, but became important to our culture. It shows a representation of African Culture as royalty which matters because that is who we are. This collection focuses on the eyes, inspired by African royalty all over the continent. From the Fulani tribe in Nigeria, Niger, and Chad to Ndebele, all the way to the ultra-modern and colorful Aso Ebi/Aso Oke culture.
AS WE CELEBRATE THIS GROUNDBREAKING AND ICONIC MOVIE; COMING TO AMERICA, AND THE LONG AWAITED SEQUEL, I WANT TO TAKE EVERYONE ON A JOURNEY TO THE MAGICAL WORLD OF AFRICA AND THE UNTOLD STORIES OF ROYALTY, COURAGE, OPULENCE, RESILIENCE, PRIDE, AND HERITAGE.
THIS IS MY MOST PERSONAL COLLECTION TO DATE, IT IS MY ODE TO MY HERITAGE, MY CULTURE AND MOST OF ALL AN ODE TO THE BLACK SKINNED BEAUTY FOR SHE IS THE MOTHER OF ALL BEAUTY.
With Love, Sharon
The campaign is legendary, is shot by Trevor Stuurman, featuring makeup looks from Sir John, and styled by Zerina Akers with costumes from the original film designer Ruth Carter. The Black Skinned Beauty portraits pay tribute to the queens of Africa and what they represent: courage, pride, heritage, opulence, and resilience.
In this collection, Uoma Beauty debuts three palettes: The Royal Heir-Tage Color Palette—a 10-pan palette with each shade named after queens of ancient Africa; plus two Coming 2 America Mini Color Palettes in “Good Morning Zamunda” and “Queen To Be,” inspired by lines from the original Coming to America Film. Along with a highly-pigmented, silky-smooth tiro kohl liners in shades “Private Jet Black” & “Purple Reign,” a limited-edition trio of pearl-infused highlighters that deliver a 3D strobing, light sculpting glow fit for a queen. The collection also includes the Black Magic High-Shine Lipstick, a mixture of a gloss in a lipstick form embossed with tribal prints.
On Wednesday, March 2, UOMA Beauty founder Sharon Chuter, celebrity MUA Sir John, Kenya-based social media sensation Elsa Majimbo, and Haitian American funny girl Jessie Woo premiered the collection live on Instagram. Being part of the conversation relating to the beauty of the collection but as well as the history of makeup starting in Africa is always a pleasure of mine. Click here to view swatches, an inside scoop on the collection, and a tutorial from Sir John featuring Jessie Woo.
AfroLatina Beauty Influencer Kay Lani