In the world of fashion photography, models have always served as canvases for artistic expression. However, as the industry progresses, the practice of removing tattoos from models has become a standard in the luxury sector. This article explores the rationale behind this prevalent practice, highlighting the evolving aesthetics of editorials and the market’s preference for a clean canvas.
Models as Canvases for Artistic Expression
: Models have traditionally embraced their role as living canvases, allowing photographers and designers to bring their artistic visions to life. Over time, the focus has shifted, and the industry now celebrates diversity and individuality. As a result, the decision to keep tattoos on models has evolved, challenging traditional standards and embracing the unique stories and identities they represent.
The Changing Landscape of Fashion Editorials
In today’s fashion industry, inclusivity and authenticity have taken center stage. As a response to societal shifts and the influence of social media, fashion editorials now seek to reflect a broader range of perspectives and embrace diversity. This includes models with tattoos, as they represent a form of self-expression and personal narrative. While the luxury sector still values a clean canvas, the inclusion of models with tattoos has become more prevalent, reflecting the industry’s commitment to breaking boundaries and celebrating individuality.
Photography By Michael Lopez
Cover Model Jahvasha has tattoos that have been removed.
Market Appeal and the Luxury Sector
The luxury market has long been associated with exclusivity, refinement, and sophistication. In this sector, a clean and unadorned canvas has been the norm, as it allows the focus to be solely on the fashion itself. However, as consumer preferences evolve and younger generations seek more relatable and authentic experiences, luxury brands are beginning to embrace models with tattoos. By doing so, they cater to a growing audience that appreciates self-expression and celebrates the unique stories behind the inked skin.
The Evolution of Aesthetics in Editorials
Fashion editorials serve as a platform for artistic expression and storytelling. Th inclusion of models with tattoos reflects the industry’s evolving aesthetics and its recognition of the diverse forms of beauty. By allowing models to showcase their tattoos, editorials embrace individuality and challenge traditional notions of perfection. This shift signifies a departure from the rigid standards of the past and acknowledges that beauty is multifaceted and ever-changing. It is a testament to the fashion industry’s commitment to authenticity and its willingness to adapt to the evolving tastes of its audience.
Ft. Cover Model Zach Buckler
As the fashion industry continues to evolve, the practice of tattoo removal in luxury fashion photography remains prevalent. However, in recent years, the industry has also witnessed a growing acceptance and celebration of models with tattoos. This change reflects a shift in aesthetics and the industry’s commitment to embracing diversity and individuality, while still adhering to the market’s preference for a clean canvas.
Tempestt Harris : Creative Director & Stylist @bytempestt
Michael Lopez: Photography & Creative Director @i_staybizzy
MUA: Maven Turner & Sarha Abudkar @mango.dar @sarha_lena_artistry_
MUA Director: Michelle Mitchell @chelleydenaebeauty
Products: Limelife By Alcone @limelifebyalcone
Models: Jahvasha Johnson & Zach Buckler @zachbuckler @jiffythemodel
