Put Down the Black— Chocolate Brown Should Be Your Go-To Neutral This Year.

IT Girl Approved, Chocolate Brown is the New Black!

The all-black wardrobe has had its time, and now chocolate brown is poised to be the new neutral. This perfect shade presents itself as subtle yet can be striking in the right moment. As showcased by style icons like Olandria at the CFDA Awards 2025 and Coco Jones with her Halloween take on chocolate, this color is set to dominate the season. The shift may be attributed to a fatigue with all-black outfits, which have become almost too common. Dare I say, typical? Chocolate brown offers the same dark allure while maintaining sophistication. Plus, it’s a fun and versatile color that pairs well with many styles.

To experiment with this trend, start by selecting one statement piece, such as a handbag, lipstick, or knee-high boots, and build your outfit around it. My favorite choice for this season is an edgy leather jacket, particularly the trendy cowl neck styles.When styling chocolate brown, try pairing it with unexpected hues like a vibrant rust or a soft lime green. These shades resonate beautifully with the rich colors of fall leaves.

For a simpler yet regal approach, consider a monochromatic look. This option serves as a fresh alternative to all-black ensembles, taking you effortlessly from daytime brunch to evening gala. You can’t go wrong with an all-brown outfit.

If you prefer to start slow, focus on beauty first. While classic black smoky eyes may not suit everyone, a chocolate brown smoky eye offers a softer, more flattering gradient. It complements most eye colors beautifully. Swap out your black eyeliner for a dark brown this season, too, for an elevated look. Pair it with a glossy brown lip, and you’ll be right on trend.

What I love most about this shade is its ability to make a dramatic statement without being overly bold. This versatility shines through in nail art as well. Whether you opt for a simple design or something more dramatic, chocolate brown strikes the perfect balance. You’ll never have to worry about your nails clashing with your outfit when you choose this timeless color.

So don’t be shy! Give the chocolate brown trend a try this season.